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Reitsamer Alpine

Reitsamer Group

About us

Reitsamer Alpine is the alpine consumer brand of the Reitsamer Group — the bracket around locations that are at home in winter sports.

One brand, two destinations

Reitsamer Alpine grew out of running individual locations, not out of a brand concept on a drawing board. First there were teams, workshops and guests — the shared brand followed once it was clear that the same standard applied in both places.

Today Reitsamer Alpine stands for two destinations in the Austrian Alps: Zell am See and Hinterglemm. Each keeps its local brand, its team and its own website.

Why an umbrella brand

Guests who have been with us once often come back to a different region the following winter. An umbrella brand makes it visible that they can expect the same way of working there — the same understanding of equipment, advice and service.

At the same time, ski rental remains a local business. Reitsamer Alpine therefore does not replace the locations; it leads to them.

How we work

The locations decide on range, opening hours and processes themselves — they know their terrain and their guests. What sits above all locations are shared standards for equipment, fitting and service.

Those standards are the actual content of the brand. Everything else is execution on the ground.

Brand architecture

Reitsamer Group is the corporate level. Reitsamer Alpine is the brand guests meet. Below it are the locations with their local brands.

  1. Corporate

    Reitsamer Group

  2. Consumer Brand

    Reitsamer Alpine

    reitsamer-alpine.at