Reitsamer Group
About us
Reitsamer Alpine is the alpine consumer brand of the Reitsamer Group — the bracket around locations that are at home in winter sports.
One brand, two destinations
Reitsamer Alpine grew out of running individual locations, not out of a brand concept on a drawing board. First there were teams, workshops and guests — the shared brand followed once it was clear that the same standard applied in both places.
Today Reitsamer Alpine stands for two destinations in the Austrian Alps: Zell am See and Hinterglemm. Each keeps its local brand, its team and its own website.
Why an umbrella brand
Guests who have been with us once often come back to a different region the following winter. An umbrella brand makes it visible that they can expect the same way of working there — the same understanding of equipment, advice and service.
At the same time, ski rental remains a local business. Reitsamer Alpine therefore does not replace the locations; it leads to them.
How we work
The locations decide on range, opening hours and processes themselves — they know their terrain and their guests. What sits above all locations are shared standards for equipment, fitting and service.
Those standards are the actual content of the brand. Everything else is execution on the ground.
Brand architecture
Reitsamer Group is the corporate level. Reitsamer Alpine is the brand guests meet. Below it are the locations with their local brands.
Corporate
Reitsamer Group
Consumer Brand
Reitsamer Alpine
reitsamer-alpine.at
Zell am See
SPORT 2000 Zell am See
sport2000-zellamsee-alpine.vercel.app — Ski rental Zell am SeeHinterglemm
SPORT 2000 Hinterglemm
sport2000-hinterglemm-alpine.vercel.app — Ski rental Hinterglemm
